TRC Panels Privacy Policy

Last updated April 1, 2022


TRC Panels is a community of veterinary professionals and is a registered trademark of Trone Research and Consulting, LLC, (“Trone Research” or “us” or “our” or “we”). We understand your privacy is important and we are committed to protecting the privacy of your personal data. Please read the information below to understand how we handle the data we collect from you through our TRC Panels platform, and your choices in how we manage your data. This Privacy Policy applies to the TRC Panels website (“this website” or “our website”) on any platform and in any format.

You are required to create an account to use certain features of our website. We may require your express consent to this Privacy Policy and our Terms of Service before creating an account and providing personal data through this website. By submitting your personal data to us through this website you consent to the collection, use, processing, sharing, storage, security, retention and access as described in this Privacy Policy.

Please refer to our Terms of Service (“Terms”) for additional information.

We may make content or services from other websites, including our affiliated or cobranded websites, available to you from links located on this website. These other websites are not subject to this Privacy Policy. We recommend that you review the privacy policy at each such website to determine how that site protects your privacy.

Data we Collect and How we Use it (Purpose)

  1. When You Visit This Website

    Our server automatically recognizes the IP address of visitors. This information helps us evaluate how our visitors and subscribers use and navigate this website, including the number and frequency of visitors and subscribers to each web page, and the length of their visits. We analyze and use this information to improve the site experience for the user.

    Our Policy on "Cookies"

    TRC Panels uses cookies and similar technologies when you use this website.

    What are Cookies?

    Cookies are small text files, which this website may put on your computer or mobile device when you first visit a site or page. The cookie helps to recognize your device the next time you visit. Web beacons or other similar files can also do the same thing. We use the term "cookies" in this Privacy Policy to refer to all files that collect information in this way.

    Cookies serve many functions on our website. For example, they help us to remember your login data, authentication data and other essential information that enables website functionality. Cookies also help us to remember nonessential information such as your preferences, analyze how well this website is performing or recommend content we believe will be most relevant to you.

    Certain cookies contain personal data. For example, if you click "Remember Me" when logging in to our website, a cookie will store your username. Most cookies on this website won’t collect information that identifies you but instead collects more general information such as how users arrive at and use this website or their general location.

    What Sort of Cookies and Other Tracking Technologies Do we Use and Why?

    Generally, our cookies and similar tracking technologies perform the following functions:

    • Essential/required cookies: These cookies are essential for the core operation of this website and are automatically enabled when you use this website.

    • Performance cookies: These cookies help to improve the performance of this website and provide a better user experience. This allows us to provide you with a high-quality experience by customizing this website and content to your interests. Performance cookies also help us quickly identify and fix any issues that arise. For example, we use performance cookies to keep track of which pages are most popular, which method of linking between pages is most effective and to determine why some pages are producing error messages.

    • Online behavioral cookies: These cookies are used by Campaign Monitor, our marketing automation software. The Campaign Monitor platform progressively builds an individual customer profile across several channels (including channels outside our website), from first touch of an anonymous visitor building up to a known customer in a CRM system, with all real-time channel switches and necessary identity transfers and mergers in between. This allows us to dynamically segment these individuals based on their profiles and serve the most relevant content to you on this website.

    • Other tracking technologies: We and our marketing partners, affiliates, video partners, analytics or customer support service providers also use beacons, tags and scripts to analyze trends, administer this website, track users’ movements around our website and gather demographic information about our user base as a whole. We may receive reports based on the use of these technologies by these companies on an individual and aggregated basis.

  2. When You Fill Out a Feedback Form on

    When information is provided via feedback or “contact us” forms, we collect all the information you provide, including your name and email address and the type of browser used. This information is not compiled or used for any purpose other than to communicate with you and fulfill your requests.

  3. When You Participate in a Survey

    We may share survey information with our clients and business partners. We keep and share with our clients and business partners only aggregate, macro level data. For example, we will say “x” percent of our users are females and “y” percent males. We do not disclose any personally identifiable information that may be associated with you.

  4. When You Sign Up for Surveys, Email Newsletters and Updates

    You may sign up for surveys, email newsletters, and other updates from us through our website. From time to time, we may send you email notifications about new surveys, new or existing services, new website features or to otherwise contact you about your experience with our services.

    All of our email alert services include an “Unsubscribe” link at or near the bottom of the email. To unsubscribe, simply follow the link and enter your preferences. You may update your communication preferences by logging in to and visiting the "Edit my account" page. For more information, please see the contact information at the bottom of this page.

  5. When You Create an Account

    When you create an account, we will collect personal data you provide to allow you access to some features of this website. This may include name, address, title, date of birth, email, and phone number. We use this information to communicate with you about surveys and other services, and to deliver TRC Panel marketing and editorial content to you.

    If a new purpose for using your personal data develops, we will identify that purpose in an update to this Privacy Policy.

How we Share Personal Data

We will not share your personal data except in the following limited circumstances:

  • We may collect, report and share personal data with third parties that perform services on our behalf, including technical, marketing and content service providers. We may also share your personal data with third party providers of cloud, web and/or server hosting services. We do not authorize these third parties to use your personal data except as necessary to provide services to us or for purposes authorized by us.

  • We may disclose your personal data (1) to comply with a law, regulation or other governmental request, for example, to comply with subpoenas, court orders, legal processes or requests by law enforcement or governmental entities; (2) to investigate or defend against third party claims against us; (3) to detect, prevent or investigate fraud or other illegal activity or enforce our Terms of Service; ((4) to repair or resolve technical issues in the operation of this website; (5) to respond to a request by you to disclose the information, including your requests to allow access to your account and personal data by third parties designated by you; (6) with your knowledge and consent; and (7) to address emergencies or ‘Acts of God.’ We may share your personal data as an asset of the business in the event of a sale, merger or other business combination or transfer involving us, our parent or subsidiary entities.


We take the security of your personal data seriously. We implement commercially reasonable technical, physical and administrative security measures to protect against the loss, misuse, unauthorized access, alteration, breach and destruction of personal data collected through this website. However, we cannot and do not guarantee that your personal data will never be accessed by an unauthorized party or otherwise breached. Unauthorized access to and breach of your personal data collected through this website are risks associated with your use of this website.


We will retain your personal data for as long as we deem reasonably necessary or desirable, unless a different retention period is required by any applicable law, rule or regulation. We reserve the right to delete or destroy any data collected, including personal data, at any time.

No Children Under 13

This website is not directed at or intended for use by children under 13 years old. In fact, because we offer sweepstakes opportunities to TRC Panel participants we intend to limit panel participation to veterinarians, veterinary technicians and veterinary practice managers over the age of 21, as described in more detail in our Terms of Service. As a result, you may be required to create an account to use certain features of our website, which will require you to provide your date of birth.

We do not knowingly collect personal data from children under 13 through this website. If you are a parent who learns that your child has provided us with personal information without your consent, please contact us using the information below with sufficient detail to enable us to delete that information from our records. We will act promptly on your request to delete such information.

Users Outside the US and Canada

This website is not directed at or intended for users outside the US. Please be advised that if you are located in the European Union or another region with laws related to data collection and use that may differ from US law, your personal data submitted through this website and transferred to the US may not have the same legal data protection as in your jurisdiction. Please review our Terms of Service for additional information.

California Do-Not-Track Disclosure

This Website does not respond to “Do-Not -Track Signals.”

This website may contain links to other websites and content partners. Please be aware that we are not responsible for the privacy practices or content of other websites. These websites are not under our control and are not covered by this Privacy Policy, which only applies to and our mobile apps. We encourage you to be aware when you leave our website and recommend that you review the privacy policy at each other website to determine how that website protects your privacy.

Updates to this Privacy Policy

From time to time we may update or revise this Privacy Policy to reflect changes to our data practices. We recommend that you regularly check whether the Privacy Policy has been updated or revised. When we make any change to this Privacy Policy, we will inform you by changing the date at the top of this page noting when the policy was last updated. If we make any material change to our Privacy Policy we will notify you by email or by posting on

Access to your Personal Data and How to Contact us

If you have questions about this Privacy Policy, or if you wish to correct, update, amend or delete/remove personal data that you have provided to us, or to withdraw your consent for collection, use and disclosure of your personal data, you may contact us by email at Withdrawing your consent in certain situations may also mean that we may not be able to provide you with the products or services you request. To obtain access to your personal data collected by third parties, you should follow the instructions outlined in the third party’s privacy policy. If you do not wish to receive any marketing information from us, you can use that email address to notify us of your wishes, or simply follow the unsubscribe instructions included in our marketing emails.

Trone Research and Consulting, LLC
Attention TRC Panel Administrator
1835 Eastchester Drive
High Point, NC 27265
Telephone: 336.574.0055